“Perform & Transform”, Rexel’s roadmap, places the digital transformation of its business model to better serve its customers at the very center of the Group’s strategy: considering the financial results posted, 2019 was an important step in its digital evolution, an asset that proved to be precious in weathering the crisis of 2020. The Group was thus able to rely on solid fundamentals, committed teams, and effective digital tools to adapt to the pandemic’s effects swiftly and in real time.
A factor of resilience, performance, and growth, Rexel’s digitization is the chief means of accelerating its transition to a data-driven company.
Simultaneously, the convergence of the Group’s economic and societal ambitions is materializing: Rexel is strengthening its sustainable development commitments and placing corporate responsibility at the heart of its value creation strategy. The Group is particularly well positioned in the new ecological transition markets, buoyed by attractive structural trends and proven expertise.
A digital shift well underway
The shifting of the Group’s business model to a data-driven company is well underway and the investments made these past three years have borne fruit. The digital transformation is now taking place at every level of the company.
The automation of procedures and the implementation of artificial intelligence solutions have improved internal performance. The E-mail to EDI solution, implemented in six countries and automating the equivalent of 73,000 customer orders, has helped reduce human error and enabled the reassignment of employees to sales activities.
“We had two priorities in 2019: improving the operational performance of our business and transforming the Group, especially in moving toward a data-driven model.”
Solid fundamentals, committed teams, and efficient digital tools were the keys to Rexel's fast adaptation to the pandemic.
Three questions for Xavier Derycke,
Group Supply Chain Director
Did the Supply Chain withstand the pandemic?
Despite the violent nature of the crisis, the Supply Chain resisted. Service continuity was ensured thanks to the measures taken to protect employees and customers and to adapt to a totally unprecedented context. All the distribution centers remained open. We owe this resistance to our teams, which were amazing. An entire community joined forces and took action, whether on-site or at home, in order to continue to serve our customers.
created in France in the three last weeks of March,
vs. 300 per week usually
A factor of resilience, performance, and growth, digitization is Rexel's primary driver of transformation.
Signifying the automatic order processing of customer email orders, Email to EDI improves service quality as well as productivity. By the end of 2019, it was operational in six countries (France, Germany, Belgium, the United Kingdom, the Netherlands, Austria) and was implemented in Italy and Portugal in 2020.
AI boosts sales
“Over the past two years, we developed several artificial intelligence solutions aimed at accelerating the Group’s digital transformation”, says Constance Grisoni, Data Solutions Manager. “These predictive models are based on algorithms fed with high-quality data with the aim of optimizing sales. And they are a success.”
Rexel supports the creation of a French AI research champion
On September 15, 2020, Rexel and four other major French companies announced Hi! Paris, an interdisciplinary center for research excellence in the fields of artificial intelligence and data analysis.
Led by two prestigious grandes écoles, Institut Polytechnique and HEC, Hi! Paris aims to become a French and European champion of science, technology, and business, capable of rivalling the world’s finest institutions. Its research on avant-garde projects will be the guarantee of improved competitivity for the companies that can implement it.
“10% algorithms +20% technologies + 70% mindset = the recipe for a successful digital transformation.” “10% algorithms +20% technologies + 70% mindset = the recipe for a successful digital transformation.” “10% algorithms +20% technologies + 70% mindset = the recipe for a successful digital transformation.” “10% algorithms +20% technologies + 70% mindset = the recipe for a successful digital transformation.”
The convergence between social and economic ambitions is accelerating: Rexel strengthens its commitments, placing its corporate responsibility at the heart of its value creation strategy.
The world of tomorrow
What will “the world of tomorrow” look like? Rexel is convinced that the ecological transition of society is a powerful driver for building a more resilient and responsible world for all. In many countries, the Covid-19 pandemic revealed people’s will to accelerate this transition: 72% of the French consider environmental challenges to be at least as important as those related to the health crisis (source: “Building a sustainable recovery,” BCG and EpE, 2020).
lower greenhouse gas emissions (GHG) linked to the energy consumption of its operations (scopes 1 and 2) by 2030, as compared to 2016.
Rexel is well-positioned on the new ecological transition markets, supported by positive structural trends and acclaimed expertise.
Rexel in the starting blocks
“The ecological transition is a real driver for Rexel, and it will be fueled by the recovery plans announced around the world”, explains Bertrand de Clermont Tonnerre, Group Sustainable Development Director.
Energy efficiency is at the core of the solutions that Rexel offers. In 2019, its sales of energy efficient and renewable energy products reached €1.6bn. Rexel encourages its customers, as well as its suppliers, to choose energy efficient products and solutions.
Building Information Modeling
BIM (Building Information Modeling) is a new building design technology, which covers all of its various aspects and stages. It takes the form of a digital model that provides a virtual preview of the real building, complete with all the data linked to it, and enabling flow optimization. The BIM market is now growing by 10 to 15% per year in France and shows an adoption rate of 50 to 60% with the major building constructors.